Falling on a chatbot is always appreciable, when we are a little lost on an application, a website, when we are looking for a particular product, etc. Rather than leaving our screen to type our request elsewhere, this computer program immediately responds to our request and allows us to save time.
Because it responds to us in a dynamic way, the chatbot also gives us the impression of exchanging with a human, which makes our internet browsing more pleasant. The user experience is energized, improved.
The chatbot can be installed where your customers usually go:
- On your website
- On Facebook
- On WhatsApp
So the user can choose where to have information about your business. There is a notion of proximity to your customer and their habits.
The customer or prospect can get an answer to his questions instantly, without having to wait for the availability of a human. This can quickly remove barriers to purchase.
According to a study carried out by Botnation, 59% of consumers appreciate being able to ask their questions to a chatbot. 89% like to have a quick answer to their questions.
The chatbot is therefore able to improve the customer experience. Having a successful customer relationship with your brand will move the person up the customer satisfaction ladder, which can improve conversion rate and purchase repeat.